Herff Jones

Who is Herff Jones? 

Herff Jones is an American manufacturing company that creates and sells educational recognition and achievement products, in business since 1920. Herff Jones manages an extensive catalog of creative and marketing materials that are integral to their operations. 

As Herff Jones expanded, their digital asset collection ballooned, creating significant obstacles for their marketing team. With thousands of files in circulation, locating the right asset became a time-consuming task, and as a result, collaboration processes suffered. 

The existing asset management process relied on manual organization, which led to bottlenecks, especially in the approval stages. Feedback was scattered across email threads, leading to miscommunication and delays that impacted multiple departments reliant on timely marketing materials. 

To solve these challenges, Herff Jones turned to a MediaValet DAM. MediaValet quickly became the backbone of their creative operations, offering a central hub for all their digital assets. This solution empowered the marketing team to streamline workflows, from creative collaboration to approvals. 

By using MediaValet’s advanced features, Herff Jones: 

Centralizes asset management for better accessibility and collaboration: With MediaValet serving as a single repository for all creative assets, Herff Jones streamlined access across various departments, including marketing, sales, and customer service. This centralized approach ensured that all teams always had access to the most up-to-date materials, reducing the time spent searching for assets and ensuring consistency across all touchpoints.  

Streamlines creative requests for faster production and fewer errors: By utilizing the MediaValet integration with Wrike, Herff Jones automated the process of creative requests. This integration reduces manual input errors and expedites production by ensuring that all required information is accurate and available from within one platform.  

Since implementing MediaValet, Herff Jones has seen transformative results. The marketing team now enjoys faster approvals and more efficient collaboration. With assets stored centrally and easily accessible, the team spends less time searching for files and more time focused on creativity. 

To accomplish better approval times and faster project turnarounds, the team at Herff Jones has supercharged their DAM with some key features and integrations. 

Advanced search & tagging to save time: MediaValet’s advanced search functionality and dynamic AI-powered metadata and tagging system enable Herff Jones to better manage and retrieve digital assets. By using a robust combination of keywords, metadata, and custom attributes, the team can quickly locate the exact asset they need without wasting time sifting through countless files. 

MediaValet Proofing to speed up approval workflows: Streamlined feedback loops with MediaValet’s integrated Proofing tool, allow stakeholders to provide real-time comments and approvals within the MediaValet platform. With the ability to leave visual annotations directly on assets, delays are reduced, and creative teams receive clear, actionable feedback from all stakeholders.  

Wrike integration to connect workflows seamlessly: MediaValet’s integration with Wrike enables Herff Jones to automate the final stages of asset creation. Once a project is completed in Wrike, the assets are seamlessly uploaded and finalized in MediaValet, reducing the need for manual handoffs. This automation not only saves time but also ensures that assets are properly categorized and tagged according to predefined criteria, minimizing the risk of errors and improving the accuracy of asset metadata. 

With MediaValet, Herff Jones has reduced project turnaround times and ensured that all marketing materials are on-brand and delivered on schedule. Departments across the company—from marketing to sales—have felt the impact of improved asset management, enabling them to stay aligned and productive. 

Key outcomes include: 

Faster feedback cycles: With Proofing and Approval tools, the team has streamlined the content review process. MediaValet has enabled them to cut down on back-and-forth revisions and eliminate unnecessary delays, resulting in a 50% reduction in approval times. The team can now finalize projects much faster, helping to meet tight deadlines while maintaining high-quality output. 

Enhanced collaboration and productivity: Herff Jones has transformed their team’s collaboration efforts by centralizing all creative assets stored in one easily accessible location. The integration with Wrike also ensures that assets are directly accessible within their project management workflows, reducing time spent switching between systems. This has led to a noticeable boost in productivity, allowing the team to focus on strategic initiatives rather than administrative tasks. 

Faster project completion: By automating key processes such as creative requests, asset finalization, and approvals, Herff Jones has significantly sped up project timelines. As a result, the team can execute marketing campaigns more quickly and consistently meet their deadlines.  

With MediaValet, Herff Jones is well-equipped to scale their operations, confident that their digital assets are organized, accessible, and ready to support their growing business.